3 Payment Processing Myths That Hold Women Back — and What to Do Instead
Breaking Barriers in Financial Technology for Women Entrepreneurs
It’s 2025, and women are launching businesses at a record pace — from e-commerce brands and coaching platforms to subscription services and digital products. Yet many are still facing outdated advice and misperceptions about one of the most important parts of scaling a business: payment processing.
At RevitPay, we work with bold, ambitious founders every day. And we’ve noticed that when it comes to payments, women (especially first-time founders) are often held back by misinformation. So let’s bust through the noise and set the record straight.
Myth #1: Im too small to need a real payment processor
THE TRUTH: You’re never too small to take payments seriously. In fact, the earlier you set up secure, scalable processing, the smoother your growth will be.
A 2024 study from Fintech Futures found that 68% of women entrepreneurs who delayed implementing professional payment processing reported significant operational challenges when scaling past $10,000 in monthly revenue.³
Platforms like Stripe or PayPal may be fine for a soft launch, but if you’re building a brand with serious revenue goals, you need a processor who can:
Help prevent chargebacks
Support high-volume transactions
Offer custom risk management strategies
Grow with you without surprise holds or shutdowns
What to do instead: Partner with a processor that understands emerging brands and treats you like a long-term business, not a temporary hobby. Bonus points if they assign you a real human to talk to.
Myth #2: High-risk means high-fraud or shady business
The truth: High-risk just means high potential for disputes or regulatory scrutiny — not that your business is doing anything wrong. Many women-led industries fall into high-risk categories simply due to the nature of their offerings:
Supplements and wellness products
Coaching and online education
Subscription boxes
Digital services
According to NMI, even legitimate businesses are labeled high-risk based on industry type, chargeback ratios, or billing models.
What to do instead: Don’t avoid these verticals out of fear. Just make sure you’re working with a processor experienced in high-risk industries who can help you stay compliant, reduce chargebacks, and protect your revenue.
Myth #3 My bank handles all my payments anyway
The truth: Your bank may offer a merchant account, but banks aren’t built for payment optimization or personalized support. When issues like chargebacks or sudden volume spikes hit, a generic bank processor may not give you the response or strategy you need.
Forbes highlights that many growing businesses outgrow basic payment providers and need scalable solutions with dedicated support.
What to do instead: Use your bank for holding funds — but work with a payment processor like RevitPay for everything else. That means:
Transparent rates
Custom fraud tools
Fast onboarding and proactive support
Smart Processing is Smart Business
Women founders are changing the face of business, with Forbes reporting that women-led startups generate 10% more revenue over a five-year period than male-led businesses despite receiving less than 3% of venture capital funding.¹⁰ You deserve partners who take your business seriously, offer real support, and empower you to grow confidently. Don’t let outdated myths hold you back.
RevitPay is here to help you scale smarter — from your first transaction to your hundred-thousandth.
Ready to talk payments that work for you? Contact our team today at sales@revitpay.com
