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Social media in general has further integrated itself into our lives as ecommerce rapidly takes over the business market. Now that most transactions occur online, other trends in business commerce have seeped their way into these potential points of traffic. Targeting platforms such as Facebook, Twitter, Instagram, etc., to further the utility of social media in facilitating commercial transactions. Through either selling products through Facebook or Instagram Marketplace or enticing users with ads that direct to your products or services; utilizing your Social Commerce presence has proved extremely lucrative for many businesses.

Furthering usability and accessibility to this new form of commerce, Visa announced its unveiling of the Visa Ready Center commerce program. Stating:

“The global initiative will help creator-centric platforms, such as social commerce and video gaming companies embed financial tools—like faster and more flexible payouts through Visa Direct and tipping and donations.”

Considering the continuing rapid expansion of social commerce, this program is being introduced at the perfect time. The industry is projected to be worth about $1.2 Trillion by 2025, indisputably bolstered by the pandemic pushing the entire country toward e-commerce.

From as early as one can remember, convenience has been the make-it-or-break-it aspect of business for customers. It’d be impracticable to fall behind now, as the integration of Social Commerce becomes more and more essential to that very convenience. By utilizing social media marketplaces, or integrating online ads into your operations, you further customer reliability and overall efficiency in your operations. Don’t hesitate, assess your business’s current social commerce presence, and pinpoint where you need to start.