Ecommerce presence has grown exponentially over the past two years, the convenience, and accommodations it provided in the pandemic quickly advancing its place in our everyday lives.

This unrelenting pace made it difficult for some businesses to keep up with the security side of e-commerce, with many scammers or fraudsters targeting these newly updated but vulnerable websites. To properly protect themselves, businesses can analyze specific trends in their customer’s activity by equipping themselves with the data to combat fraud on multiple different levels.

Identifying Website Visitors

Properly assess who is visiting your website and why. Is it because they value your business, or do they see certain vulnerabilities on your site that you don’t? This helps categorize in a basic sense who are your real customers, and who are the potential scammers.

Integrating a DDOS (Distributed Denial of Service) or BotNet (Network Robot) tool to monitor visitors and collect data is essential. Not only providing you with security protection, but identifying irregularities and potential fraud. In addition, they help to track sales trends and other valuable data to help improve the efficiency of your business operations.

By blindly letting any group of customers flood your business without any sufficient monitoring, you’re inviting an army of potential scammers to infiltrate your business through these unchecked channels. Leverage these tools, identify, and keep watch of your most vulnerable areas. In doing so, you’ll further efficient fraud mitigation for your business.

Identifying Visitor Behavior

These data collection tools track how a customer navigates your website from when it’s first loaded, to when a transaction is finished. With this pool of data, you’re able to detect any deviations from your customer’s usual routine, and identify the potential fraudsters among your clients.

For example, your audience follows a pattern when completing a transaction on your website. Whatever slight deviations there may be in client habits, there should be an identifiable and specific trend in your real customer’s clicks. Fraudsters’ patterns in comparison will seem completely erratic, bouncing around to different parts of your site usually without distinguishable rhyme or reason. Usually, they are searching for scraped pricing, or even incorporating scripting to quickly initiate fraudulent transactions.

You can identify suspicious activity by tracking trends in customer data, and properly attacking potential fraud areas. While also harnessing valuable information on the habits of your real clients, to further streamline your website’s usability.

Identifying Points of Improvement

Another decisive step toward improving security is recording where your website is succeeding and where it’s falling short. This reveals insight into fraudulent behavior, while also offering information on customer satisfaction in one fell swoop.

For example, you could have a high percentage of customers failing to submit accurate CVV codes on credit card orders. This could be a point of weakness that scammers are targeting, or it could be an issue simply on the client side. So, you need to properly attack these potential issues, carefully detecting who actually needs your help, and who’s trying to take advantage of your business. While good security is key, an efficient shopping experience is even more essential, so be sure you’re accurately identifying who’s a client and who’s a fraudster.

Identifying Trends and Keeping Up with The Times

With ecommerce fraud constantly evolving, the only real way to persistently deter scammers from your business is through relentless vigilance. Continually identifying new types of fraud and how it could infiltrate your business, and regularly upgrading your security measures to counter these new methods. Resulting in, fraudsters quickly become frustrated with properly equipped businesses, and immediately moving to another vulnerable website.

Some businesses assume they won’t be a target for fraud, disregarding any potential warning signs, but ignoring this inevitability only leads to more and more trouble for your operations over time. If you spot even the slightest potential for fraud, don’t hesitate, take the step toward securing your business’s future today.

At Revitpay, we can equip your business with innovative tools to ensure the protection of both you and your customers. Contact us today if you’re looking to further improve your security and attack vulnerabilities affecting your business.

‍